ESSENTIALS COURSE
In today’s competitive market, excelling in sales requires more than just understanding your product or service. It demands a strategic approach, exceptional communication skills, and the ability to turn potential leads into loyal customers.
This is where Sandler’s Sales Essentials class comes in. Our training program is built on proven methodologies that have been refined over decades, providing you with the techniques and insights needed to elevate your sales performance.
Whether you're new to sales or looking to refine your skills, our program offers you a transformative experience that equips you with the tools necessary for success.
At Sandler, we understand that effective sales strategies are not one-size-fits-all. Our Sales Essentials class is designed to help you identify and leverage your unique selling style, while also understanding and adapting to the buying behaviors of your clients. By joining our training, you gain access to a blend of interactive workshops, real-world simulations, and continuous learning resources that ensure you can apply Sandler’s powerful techniques immediately and effectively. This approach not only enhances your immediate sales results but also lays the groundwork for sustained success in your sales career.
WHY JOIN THIS TRAINING?
Master Core Selling Techniques:Learn to navigate the sales process from prospecting to closing with confidence and integrity, using Sandler’s trusted selling system.
Enhanced Communication Skills:
Develop the ability to engage effectively with diverse clients, tailor your communication style, and build strong, trust-based relationships.
Adaptability to Buyer Behaviors:
Gain insights into different buyer types and learn strategies to adapt your approach accordingly to maximize your success rate.
Continuous Support and Resources:
Benefit from ongoing support through Sandler’s extensive library of online resources, refresher sessions, and access to a community of sales professionals.
Proven Methodology:
Leverage Sandler’s renowned sales training framework that has helped thousands of salespeople achieve and exceed their goals.
Personalized Feedback and Coaching:
Receive individual coaching and feedback to help you fine-tune your sales techniques and strategies.
Class Details

Tiffany Koettel

The Sandler Training has helped me immensely with prospecting and learning how to communicate with people—not just for work but in general in life, communication with anyone. The amount of deals I've been able to close without even being in this position for a year yet is also nuts. I know a lot of that comes from Tiffany's help.
LH, Assistant VP of of Sales

The Sandler Training has been good for all involved, and we've elevated our games. The biggest thing has been providing a structure for the sales process, the upfront contract, setting expectations and follow-ups have helped us improve our clarity with our customers. The structure of the Sandler Training is very comprehensive and it's been beneficial for us.
DR, VP of Sales

TRAINING DETAILS
8 90-Minute Sessions that meet on Tuesdays 1:30-3 PM CST
This program is the first step in our sales training. It introduces the core principles of the Sandler Sales System, promoting a more effective and efficient sales process. Each session is interactive and led by live instructors. You can expect real-time role-play opportunities, live reinforcement of learning, and customized coaching to answer your specific sales obstacles.
TRAINING SCHEDULE
Week |
Program |
Objective |
1 |
The Case for a Sales Process |
Learn the crucial role a structured sales process plays in achieving consistent, reliable results, and how to streamline your sales efforts and boost your team's performance with proven techniques |
2 |
Cultivating a Sales Mindset |
Unlock the secrets to developing a winning attitude and transform your approach to sales success. Learn strategies to stay motivated, overcome challenges, and consistently achieve your goals. |
3 |
Communicating With Buyers |
Master the art of effective communication to build stronger connections with your buyers. Enhance your skills to understand their needs, address concerns, and close deals with confidence. |
4 |
Getting Commitments Throughout The Sales Process |
Learn how to secure commitments at every stage of the sales process to ensure smoother transactions and stronger client relationships. Develop strategies to keep buyers engaged and moving forward. |
5 |
Discovering Buyers Motivations |
Uncover the underlying motivations of your buyers to tailor your approach and meet their needs effectively. Enhance your ability to connect, persuade, and close deals by understanding what drives their decisions." |
6 |
Better Understanding Through Asking Questions |
Improve your sales conversations by mastering the art of asking the right questions. Gain deeper insights into your buyers' needs and challenges, leading to more effective and tailored solutions. |
7 |
Qualifying The Investment |
Ensure your prospects are ready to invest by effectively qualifying their commitment and financial readiness. Learn techniques to confirm budget alignment and prioritize high-potential opportunities. |
8 |
Identifying The Decision Making Process |
Navigate the sales process smoothly by identifying and understanding your buyer's decision-making process. Gain clarity on key stakeholders and their roles to tailor your approach for maximum impact. |
9 |
Closing the Sale |
Master the techniques needed to close deals effectively and confidently. Learn proven strategies to finalize agreements and turn prospects into satisfied customers. |